Privacy Policy & SMS Terms of Service
Effective Date: 7/15/2025
Apogee Surgical Arts, LLC DBA Formari
Website: https://www.formarimd.com
1. Introduction
At Apogee Surgical Arts, LLC dba Formari (“Formari,” “we,” “us”), we are committed to protecting your privacy. This Privacy Policy and Communications Terms & Conditions outline how we collect, use, and protect your personal information, including information shared through SMS, WhatsApp, and other electronic messaging platforms. This policy is fully HIPAA-compliant and adheres to applicable carrier and platform requirements.
2. What Personal Information We Collect
- Full name, date of birth, and contact details (phone, email, address)
- Medical history, photos, treatment goals, and related health data
- Appointment and payment information
- Device identifiers (IP address, browser info)
- Communications via SMS, WhatsApp, and other messaging platforms, including opt-in/opt-out status
3. How We Use Your Information
- Provide consultations, treatments, and post-operative care
- Communicate with you via phone, email, SMS, WhatsApp, and other secure messaging platforms
- Send appointment reminders, post-op instructions, intake forms, and treatment updates
- Improve patient experience and internal operations
- Comply with medical, legal, and regulatory obligations
4. How We Share Your Information
Your personal information is shared only as necessary and never sold or shared for marketing purposes. We may share information with:
- Our licensed medical and administrative staff
- HIPAA-compliant service providers under Business Associate Agreements (BAAs)
- Other healthcare providers, with your consent
- Government or legal authorities when required by law
Consent to receive messages is never sold or shared with third parties or affiliates.
5. Messaging Terms & Conditions
When you opt in to receive communications from Formari through SMS, WhatsApp, or other approved platforms, you agree to the following:
Types of Messages You May Receive:
- Appointment confirmations and reminders
- Post-operative care instructions and wellness check-ins
- Virtual consultation or follow-up links
- Health history or intake form requests
- General updates related to your care or our services
Messaging Terms:
- Messaging frequency may vary depending on your care needs
- Message and data rates may apply depending on your carrier or platform
- You can opt out of messaging at any time by replying STOP or managing settings in the messaging app
- For assistance, reply HELP or visit stevengelbmd.com
6. Your Rights
- Access and request copies of your medical records
- Request corrections or updates to your information
- Withdraw consent or opt out of any or all communications
- File a privacy complaint (HIPAA-related or otherwise)
To exercise these rights, contact:
- Email: [email protected]
- Address: 2250 S Dixie Highway, Miami, FL 33131
- Phone: (305) 395-5567
7. Data Security
- Encrypted data storage and transmission
- Access control protocols with role-based restrictions
- Use of secure, vetted third-party platforms under signed BAAs
8. Updates to This Policy
We may update this policy from time to time. The latest version will always be available at: